I have to say the first time I saw the commercial below I was blown away.  This quite easily is the best representation of nursing that I have seen in a long time.  It is so true that we believe in science and medicine- that we are all about medications, treatments, diagnostics and saving lives in the moments that count.  But at the end of the day... you're not allowed to say "the Q word" on the unit,  you can bring up intense life saving medications and machines into or outside of a patient's room just to ward off evil spirits, etc.   Johnson & Johnson did this one beautifully.